j. ella boutique


Since j.ella was launched in the tiny front room of my portrait studio in downtown Brookings in 2010, at the core of our brand have been the values that I personally strive for: embracing my glorious imperfection that lets the grace of God shine, loving my family and team, and living generously. I sincerely hope that every person who we touch feels that. My day-to-day goal though, is to style you for all the dynamic roles you play as a woman! (And help you find some fun things to style your living space.)

Our motto of “be happy, be good & kind, live fully” is a part of everything we do at j.ella — from selecting our apparel & accessories, home decor, and kids items, to designing our graphic tees made by our team.

In 2015, as our small shop in Brookings began to grow and our Sioux Falls customers wanted a closer location, we decided to add a second j.ella storefront — we picked the Bridges because we honestly didn’t want to be anywhere else!

Then, in 2017 we added the newest addition to our j.ella family: an online site you can find at shopjella.com.

Thank you for taking the time to visit us, and we hope to see you back soon!



Mon-Sat: 10 am -6 pm

Thurs: 10 am -7 pm

Sun: 12 pm – 5 pm